Read e-book online A Beginner's Guide to Reality: Exploring Our Everyday PDF

By Jim Baggott

A distinct fusion of philosophy and metaphysics set opposed to the backdrop of up to date culture.

Have you ever questioned if the area is basically there while you’re no longer taking a look? we have a tendency to take the truth of our international greatly with no consideration. This e-book will lead you down the rabbit gap looking for whatever we will aspect to, hold our hats on, and say this can be actual. alongside the best way Jim Baggott provides the $64000 arguments in regards to the nature truth as tested by means of the world’s maximum thinkers—from the philosophers of historic Greece to trendy scientists and social theorists—and takes on materialism, belief, and development in a refreshingly new and wonderful approach. five b&w illustrations

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Additional resources for A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland

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Faced with declining sales, and unnerved by the results of blind taste tests which showed their archrival Pepsi-Cola to have the better product (the ‘Pepsi Challenge’), the Coca-Cola company decided that the time had come to change a product formula that had remained unchanged and locked in a vault for over eighty years. They developed a new, slightly sweeter formula and launched the product in America amidst a blaze of publicity, as New Coke. It was a disaster. They had lost sight of the fact that most consumers had long ceased to buy their product solely for the taste.

Television was the perfect medium for this. This appetite has given us the Jerry Springer Show and Big Brother and the genre's many spin-offs. We are now invited to watch a group of ‘real’ people (sometimes celebrities) attempt to negotiate their way through absurd challenges, internal rivalry and social tensions much as we would watch laboratory rats attempt to negotiate a maze. Television it is, reality it's not. Whilst reality television is intended as light entertainment, a kind of chewing gum for the mind, Michael Moore's film Bowling for Columbine is (at least in parts) a more thoughtful and thought-provoking examination of the darker influence of the medium of television.

They have lost sight of the difference between reality and invention. Does the media hold up a mirror to modern society and its culture, and passively reflect it back to us? Or does the media hold up a lens so distorting that it contributes to and reinforces the invention of a hyperreality, a virtual reality with no foundation in the real world? In The Matrix, we first meet Neo late one night alone in his apartment. It is the apartment of a computer geek, filled with the junk of modern information technology.

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