By Michael D'Antonio
An in-depth biography of Sir Thomas Lipton, the founding father of Lipton Tea-a portrait of a striking self-made guy and intrepid sailor.
this present day Lipton potential tea. even though, in his time Sir Thomas Lipton used to be recognized for a lot extra. Raised in determined poverty, he turned wealthy past his wildest goals. He outfitted a world empire of markets, factories, plantations, and stockyards. And his colourful pursuit of the America's Cup trophy made him a liked determine on each side of the Atlantic.
In A complete Cup, Michael D'Antonio tells the story of this better- than-life determine. starting with a trip around the usa simply after the Civil conflict, Thomas J. Lipton constructed the ambition and realized the company concepts that helped him create the 1st chain of grocery shops. filthy rich ahead of the age of thirty, he set his points of interest at the tea alternate, and shortly his identify grew to become synonymous together with his product. Lipton's nice company good fortune makes for a compelling tale of innovation and success. additionally, although, Lipton's such a lot exciting construction used to be a public persona-one of the 1st shaped with the aid of a contemporary mass media-that appealed to thousands of standard humans, in addition to the elites in the USA and Europe. Concocting easy stunts like elephant parades, Lipton mastered the hot artwork of acquiring loose exposure. With shameless self-promotion, he grew to become one of many world's so much eligible bachelors, a purchaser of the terrible, and eventually reached mythical heights whilst he revived the contest for the America's Cup. With one wasting try out after one other, the gallant Lipton, who didn't even know the way to sail his personal yacht, turned ever extra well known. D'Antonio's biography brings to brilliant existence this outstanding determine.
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