An introduction to digital media - download pdf or read online

By Tony Feldman

During this transparent and hugely available publication, Tony Feldman presents an account of the evolution and alertness of electronic media. Clarifying its underlying applied sciences, he identifies its colossal advertisement and human power. utilizing as a kick off point a simplification which considers new media in specific sectors; packaged "off-line" media resembling CD-ROMs; and the realm of transmitted media consisting of electronic broadcasting and interactive on-line providers, Feldman presents a complete evaluate of the electronic media panorama. concentrating on multimedia and the leisure media he describes and analyses the impressive upward push of CD-based info and the both innovative improvement of the web and on-line prone. Set inside a advertisement context, readers can establish the capability to generate profit and take advantage of the hot media. An creation to electronic Media concludes with a strategic evaluate of the consequences of going electronic for people, businesses and firms.

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But the Holy Grail remains the effort to deliver full screen, full motion at good quality resolution. Compromises aside, the huge amounts of information needed to convey images such as full screen colour stills or full screen, full motion video represent one of the greatest challenges for multimedia technology. The problem is both one of storage and processing power. It may be more of one than the other, depending on the approach of the multimedia system. For example, in the sector of the multimedia industry focusing on compact disc media, even the huge capacity of the disc looks modest compared to the demands of video.

Interactivity in an information system gives the user some influence over access to the information and a degree of control over the outcomes of using the system. In practice, this usually means that, in one form or another, the system presents the user with choices. The decisions taken influence the path the user follows through the information. Each decision point is rather like a crossroads. After reading the signpost, users move off in the direction of their choice until they arrive at the next crossroads.

It is too soon to say, however, that the video disc should be consigned to the scrap heap of technological history, particularly since the above comments relate only to applications offering significant degree of interactivity.

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