Download PDF by : Attitudes and Attitude Change (Frontiers of Social

This quantity assembles a distinct staff of foreign students whose chapters on vintage and rising concerns in study on attitudes supply a superb advent for complex undergraduates and graduate students.

The book’s chapters conceal the entire most important beneficial properties of perspective size, perspective improvement, and perspective switch. Implicit and particular ways to size and conceptualization are featured all through, making this some of the most up to date remedies of angle conception and examine at present available.

The complete insurance of the crucial themes during this very important box presents an invaluable textual content in complex classes on persuasion or perspective swap.

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Additional resources for Attitudes and Attitude Change (Frontiers of Social Psychology)

Sample text

Social groups and classes and the ways in which these groups or classes explain to themselves their own existence, location and behavior were of course what interested him most. He poured the vials of his most bilious wrath on the historians who took those attitudes and their verbalizations (the ideologies or, as Pareto would have said, derivations) at their face value and who tried to interpret social reality by means of them. But if ideas or values were not for him the prime movers of the social process, neither were they mere smoke.

The social situation created in Sicily by the Norman conquest will illustrate my meaning. Such facts Marx did not overlook but he hardly realized all their implications. A related case is of more ominous significance. Consider the emergence of the feudal type of landlordism in the kingdom of the Franks during the sixth and seventh centuries. This was certainly a most important event that shaped the structure of society for many ages and also influenced conditions of production, wants and technology included.

And as soon as this is admitted, a very different theory of social stratification suggests itself. Marx the Sociologist 19 civilization and the whole march of cultural and political history. But the social structure is, for all non-socialist epochs, defined in terms of classes— those two classes—which are the true dramatis personae and at the same time the only immediate creatures of the logic of the capitalist system of production which affects everything else through them. This explains why Marx was forced to make his classes purely economic phenomena, and even phenomena that were economic in a very narrow sense: he thereby cut himself off from a deeper view of them, but in the precise spot of his analytic schema in which he placed them he had no choice but to do so.

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