New PDF release: Becoming a person of influence ; Talent is never enough

By John C. Maxwell

Bundled books authored through John C. Maxwell

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Irving Berlin Too many talented people who start with an advantage over others lose that advantage because they rest on their talent instead of raising it. They assume that talent alone will keep them out front. They don’t realize the truth: if they merely wing it, others will soon fly past them. Talent is more common than they think. Mega-best-selling author Stephen King asserts that “talent is cheaper than table salt. ” Clearly, more than just talent is needed for anyone who wants to achieve success.

Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results. ” If talent were enough, then the most effective and influential people would always be the most talented ones. But that is often not the case. Consider this: • More than 50 percent of all CEOs of Fortune 500 companies had C or C- averages in college. S. senators came from the bottom half of their school classes. S. presidents were in the Lower-Half Club in school. 2 Clearly talent isn’t everything.

His solution? Start selling books. In 1993, Martinez offered books for sale for the first time. He started out with two titles. But it didn’t take long for sales to increase, and he started carrying more titles. He became an advocate for literacy. He talked to parents about reading to their children. He talked to young people about diving into books. And he contacted high-profile authors, such as Isabel Allende, and invited them to his shop. Martinez recalls Allende’s reaction when she showed up.

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