Big Data, Big Innovation: Enabling Competitive - download pdf or read online

By Evan Stubbs

Your corporation generates reams of knowledge, yet what do you do with it? Reporting is barely the start. Your info holds the foremost to innovation and development – you simply desire the right kind analytics. In massive information, sizeable Innovation: allowing aggressive Differentiation via enterprise Analytics, writer Evan Stubbs explores the aptitude gold hiding on your un-mined info. As leader Analytics Officer for SAS Australia/New Zealand, Stubbs brings an insider's viewpoint to steer you thru trend attractiveness, research, and implementation. colossal info, massive Innovation info a groundbreaking method of making sure your company's upward trajectory. Use this consultant to leverage your client details, monetary stories, functionality metrics, and extra to construct a rock-solid starting place for destiny progress.

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Google’s latest acquisition of Nest in early 2014 for $3 billion is seen as a gambit by many to start collecting data from inside our homes, using smoke alarms and thermostats to understand how we live and behave when we’re alone. On their side, Apple quickly acquired Locationary, a crowdsourced local data company, and HopStop, a city-navigation app. In late 2013, Apple also acquired Embark and Broadmap for undisclosed sums. Without the ability to generate, analyze, and deliver geospatial information to their customers, each would be left with a significant chink in their armor.

Every photo has within it people, places, and even events. Every status update has mood, location, and often intent. Not only are we having to deal with format changes from structured to *Structured data in its simplest sense is data that can be organized in a predefined manner. For example, telephone numbers follow a fixed structure as do postcodes. The primary advantage of structured data is ease of analysis. When one knows what the data will always look like, it’s relatively easy to analyze.

However, the frequency with which we experience these events through the age of uncertainty will increase as our world becomes more complex. Every action has the potential for intentional and unintentional consequences. As we scale our interactions, so do we scale our potential for Black Swans. Most dangerously of all, adapting to this accelerating rate of change requires us to acknowledge that which we know is dwarfed by that which we don’t. This isn’t the first time we’ve gone through such a massive shift.

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